The main thing in today’s fiercely competitive travel and hospitality industries is customer satisfaction. Hotel owners are always seeking new and innovative ways to improve travel experience. But how do they keep ahead in this digital world? Today, most guests are surfing the web for all their needs-be it booking a room, posting about their stay in social media, and many more. This digital shift has made hotels practice many new technologies to change with the shifting demands of customers. But that digital transformation is not easy.