FLO Chennai launches ‘Jamakalam Rewoven’ project
It aims to focus and promote the vibrant, handwoven jamakalam rug craft from Bhavani, Tamil Nadu, introducing it to new markets and consumers
FLO Chennai’s handloom and textile vertical recently launched its initiative, ‘Jamakalam Rewoven’, at an event presided over by acclaimed fashion designer Tarun Tahiliani.

In his address, Mr. Tahiliani emphasised the importance of integrating traditional crafts into contemporary fashion, highlighting the invaluable role of Indian artisans on the world stage. With the project, the vertical aims to focus and promote the vibrant, handwoven jamakalam rug craft from Bhavani, Tamil Nadu, introducing it to new markets and consumers.