A.R. Rahman honoured with ‘XTIC Award 2024 for Innovation’ for VR film Le Musk
Oscar-winning music composer, A.R. Rahman, on Sunday received the ‘XTIC Award 2024 for Innovation’, instituted by Experiential Technology Innovation Centre (XTIC), an IIT Madras Institute of Eminence Centre in Virtual Reality and related fields, at IIT-Madras.

Co-inventors of Oculus — Professor Steven LaValle and Professor Anna Lavalle — presented the award to Rahman for his 37-minute virtual reality (VR) film, Le Musk. Directed and produced by Rahman, Le Musk integrates multiple sensory elements, including scent, motion and music, to deliver an immersive cinematic experience.

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