
Introducing the Jute Canvas Rug from Loops by LJ — where craftsmanship meets conscience. Handwoven from 100% natural jute, it brings texture, strength, and timeless style underfoot. Its 12 mm thickness ensures lasting comfort and resilience, even in high-traffic areas. The rug’s neutral tones and rustic charm make it a versatile piece that complements modern, farmhouse, or industrial interiors. Add warmth, depth, and a hint of organic sophistication to your home with this eco-friendly masterpiece.

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The Solace rug showcases a gentle palette of powder blue, blush pink, and creamy neutrals, capturing the peaceful essence of a quiet sunrise. Hand-tufted from 100% New Zealand wool with varied pile heights, it offers a luxurious, textured feel underfoot. Perfect for contemporary or minimal spaces, Solace adds a sense of calm and warmth, whether used as a floor centerpiece or an eye-catching wall feature.
In Frame: Tableware by Lagavi
Weave Style: Hand Tufted
Material: New Zealand Wool
Thickness: 10–30 mm

Where art meets physics, the String Theory rug takes shape. Hand-tufted from 100% New Zealand wool, its neutral base becomes a canvas for bold black lines that flow with effortless rhythm, echoing the interconnected patterns of nature and the cosmos. Sculptural in its high-low pile, the rug invites exploration through both sight and touch, offering texture, depth, and movement in every curve. More than a floor covering, String Theory is a modern statement piece — equally at home in living rooms, creative studios, or expansive interiors that call for a touch of artistic expression.
Know more: https://loopsbylj.com/products..../string-theory-hand-
Weave Style: Hand-Tufted
Material: 100% New Zealand Wool
Thickness: 10–30 mm

Facing the Sea is a tribute to nature’s most calming view—the horizon where sky and water unite. Layered in soft blues and ivory, its hand-tufted surface evokes the rhythm of tides shifting along the shore.
Made from 100% New Zealand wool, the rug’s high-low pile creates gentle movement and texture underfoot. Whether used as the centerpiece of a modern living room or admired as a wall installation, it carries the essence of ocean tranquility into your home.
Buy: https://loopsbylj.com/products..../facing-the-sea-text
Loops by LJ is a contemporary rug studio redefining floor art through bold design, craftsmanship, and conscious production. Born from a passion for storytelling through textures, the brand specializes in hand-tufted, custom, and ready-to-ship rugs that transform everyday spaces into curated experiences. Every rug is an expression—designed in India, made to last, and crafted by skilled artisans who honor the details.
At Loops by LJ, each loop is a creative statement, connecting style with substance, and homes with heart.