Introducing the Jute Canvas Rug from Loops by LJ — where craftsmanship meets conscience. Handwoven from 100% natural jute, it brings texture, strength, and timeless style underfoot. Its 12 mm thickness ensures lasting comfort and resilience, even in high-traffic areas. The rug’s neutral tones and rustic charm make it a versatile piece that complements modern, farmhouse, or industrial interiors. Add warmth, depth, and a hint of organic sophistication to your home with this eco-friendly masterpiece.

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The Solace rug showcases a gentle palette of powder blue, blush pink, and creamy neutrals, capturing the peaceful essence of a quiet sunrise. Hand-tufted from 100% New Zealand wool with varied pile heights, it offers a luxurious, textured feel underfoot. Perfect for contemporary or minimal spaces, Solace adds a sense of calm and warmth, whether used as a floor centerpiece or an eye-catching wall feature.

In Frame: Tableware by Lagavi
Weave Style: Hand Tufted
Material: New Zealand Wool
Thickness: 10–30 mm

Where art meets physics, the String Theory rug takes shape. Hand-tufted from 100% New Zealand wool, its neutral base becomes a canvas for bold black lines that flow with effortless rhythm, echoing the interconnected patterns of nature and the cosmos. Sculptural in its high-low pile, the rug invites exploration through both sight and touch, offering texture, depth, and movement in every curve. More than a floor covering, String Theory is a modern statement piece — equally at home in living rooms, creative studios, or expansive interiors that call for a touch of artistic expression.
Know more: https://loopsbylj.com/products..../string-theory-hand-

Weave Style: Hand-Tufted
Material: 100% New Zealand Wool
Thickness: 10–30 mm

Facing the Sea is a tribute to nature’s most calming view—the horizon where sky and water unite. Layered in soft blues and ivory, its hand-tufted surface evokes the rhythm of tides shifting along the shore.

Made from 100% New Zealand wool, the rug’s high-low pile creates gentle movement and texture underfoot. Whether used as the centerpiece of a modern living room or admired as a wall installation, it carries the essence of ocean tranquility into your home.
Buy: https://loopsbylj.com/products..../facing-the-sea-text

Sandstorm captures the mesmerizing movement of wind-shaped dunes and the organic beauty of desert landscapes. Its flowing swirls in beige, tan, and ivory, accented with deep charcoal, mirror the intricate patterns etched by shifting sands. Hand-tufted from 100% New Zealand wool, the rug’s high-low pile adds sculptural depth and a tactile richness that draws the eye and hand alike. A seamless blend of minimalism and natural artistry, Sandstorm brings warmth and sophistication to contemporary or nature-inspired interiors, turning any space into a calm, desert-inspired haven.

Product: https://loopsbylj.com/products..../sandstorm-textured-

Weave Style: Hand Tufted
Material: New Zealand Wool
Thickness: 10–30 mm